STOP THE PHOENIX
Entertainment

Client Summary

With the rapid decline of recorded music in physical form and the decline in the inclination and ability of record labels to invest in breaking new acts, the artist or band and the manager are assuming that role themselves. The initiative to take on this role brought Stop The Phoenix to our door step.

Industry

Entertainment

Challenge:

Alternative Rock is the genre for former Heavy Metal Rock Band, "Stop The Phoenix." The band originally started in 2009 with five members and resurrected in 2012 with new members consisting of four male musicians.

The band decided to transition their music to alternative rock, keep their name, and increase their presence via social media, the web, and local opportunities. They needed a company that would embrace this decision, challenge the realities, and develops a plan that would create a smooth and effective transition to meet their marketing goals.

The decision of keeping the name, and encourage current fans to adapt to the new genre proved challenging, but in three months we made the transition a reality.

Solution:

The decision of keeping the name, and encourage current fans to adapt to the new genre proved challenging, but in three months we made the transition a reality.

We approached this project by first gathering information that will help us establish a marketing plan, and create the brand experience. The information helped us to create opportunities, define competitors, build relationships with partners, and target a specific fan base.

We created a brand ID that reflects the nature of the band, its genre, and how it will function in every brand campaign.

To communicate the experience, we created a website that allows users easy access to tour dates, opportunities, music, and band information.

In addition to the bands’ web design, we had the opportunity to work on several graphic communication pieces such as posters, cd covers, promo cards, and stickers, to name a few.