Our priority first and foremost is to understand your business. Prior to any brand development review, a business plan must be in place and stakeholders must be involved to start your branding process.
Market and internal research gather information, evaluates, and interprets data affecting your brand. It is the opportunity for us to collect information on behaviors, perceptions, motivations, competitive intelligence, brand category structure, and cycles concerning your target audience and how you fit into the equation.
It’s crucial for an organization to be able to see itself as its customers do. A truly strategic process must incorporate an outsider’s perspective.
From naming to creating your brand mark, it is your companies’ valuable brand asset. We are making decisions from every point of view to include your goals, performance, and availability within your marketplace. Your brand mark will be defined by design, imagery, color, sensory needs, motion, typography, scale, proportion, and research findings
Your brand encompasses a unique visual language that will be used across all touch point mediums that will communicate your goals and purpose in the marketplace. Once we establish your brand mark, messaging, architecture, and integrated design systems we can begin the development of your touch points.
Your website is your company’s primary advertising tool. It allows your business the opportunity to have a global platform twenty-four hours a day. It is responsive to all modern viewing devices, and most importantly it communicates your brand’s primary purpose.
Your marketing materials are optimized and made informative. It is a great tool for communicating your brand’s purpose and offerings. We will design, write and define its highest print quality for the marketplace.
Your signage is your mass communication identifier that operates twenty-four hours a day and can enhance the experience of your marketplace. We will manage your sign development process to benefit your brand continuity needs; keeping with zoning constraints, and permits requirements.
We believe in good design that has a competitive advantage. We are considering your competition, research results, legal requirements, goals, functions, and structural design. We handle your design needs and collaborate with engineering experts to satisfy the brand’s promise based on customer needs, and behaviors; with functionality in mind.
Your interior and exterior environment can be a major attraction for your marketplace. We collaborate with our architectural design team to create a functional space that conveys a compelling experience.
Our management services allow you to utilize our full brand management team. Services include SEO Management, Public Relations Support, Social Media Management, Photography, Video Production, Graphic Support, and access to partnerships that can assist you with specialty service needs.
Now is the time to bring your brand to life! Someone needs to manage your brand asset, and determine which circumstance will apply in your campaign strategy.