RANCHO ORAL AND FACIAL SURGERY
Medical
Client Summary
Rancho Oral and Facial Surgery is a clinic that specializes in the diagnosis and treatment of the jaws, mouth, facial bones, face, and related structures. The clinic diagnoses and performs everything from routine oral surgery, dental implants, facial trauma and reconstruction, and cosmetic facial surgery.
In 2016 Rancho Oral and Facial Surgery had a mission to expand its services, and they needed to revitalize their brands' image starting with the brand mark, social presence, and print collateral.
Industry
Medical/Cosmetic
Services Offered
- Refresh - Brand ID + Guide
- Print Design & Consultation
Industry Landscape
Dental services offered by dentists and other dental specialists include the diagnosis, prevention, and treatment of dental problems. The increased prevalence of dental caries and other periodontal disorders, technical advancements in dentistry, and the significant demand for aesthetic and laser dentistry are some of the major drivers driving the market's expansion.
Approximately 70% of individuals between the ages of 35 and 44 have lost at least one tooth permanently as a result of illness, decay, or an accident, according to the American Association of Oral and Maxillofacial Surgeons (AAOMS). As a result, there is an increase in demand for implants. Dental implant research and development has expanded recently and is expected to continue to grow in the future, bringing better biomaterials, surface alterations, and improved implant designs.
Challenge:
- Revitalize brand mark for more flexibility of use
- Develop print collateral to increase business-to-business referral partnerships.
Process:
- Research: Stakeholders and referring doctor
- Evaluate & Amplify Brands Visual Image
- Create a unique identity that communicates services, and the purpose of the business
- Brand Awareness: Revamp all communication visuals, and messing
Solution:
Rancho Oral and Facial Surgery requested to incorporate their current face profile into their new logo. The Branding Hive created the brands' mark by simplifying the face graphic and updating the typography of the company name in a more-bold, and balanced brand mark.
Results:
The new brand mark and marketing materials allows Rancho Oral and Facial Surgery to attract new customers, and new partnerships. The brand has now increased to three locations since our participation.
Primary Mark
Color Palette
Brand Architecture
