North Idaho Pavers
A trusted name in construction and landscaping
North Idaho Pavers, a trusted name in construction and landscaping, faced significant challenges, including a lack of control over their digital assets and seasonal business fluctuations. Partnering with The Branding Hive Agency, they regained ownership of their website and social media accounts, built a robust digital presence, and implemented effective lead-tracking systems. These efforts resulted in a 25% increase in website traffic, a 40% growth in inquiries, and consistent engagement with customers throughout the year
ABOUT THE CLIENT
North Idaho Pavers is a family-owned business serving North Idaho with a diverse range of services, including:
- Hardscaping: Patios, driveways, retaining walls, and paver parking lots.
- Landscaping: Custom gardens, irrigation systems, and erosion control.
- Construction: Excavation, site preparation, land clearing, and boulder walls.
- Specialty Services: Riprap walls for erosion control, synthetic turf installations, and putting greens.
- Seasonal Services: Snow removal for residential and commercial clients.
Objectives
- Reclaim Digital Assets: Secure ownership of all digital platforms and accounts.
- Build a Robust Online Presence: Create a professional, SEO-optimized website and active social media profiles to showcase services.
- Drive Year-Round Engagement: Leverage digital tools to reach target audiences across North Idaho consistently.
KPIs
- Regain control of digital accounts within the first two months.
- Increase website traffic by 30% in the first three months.
Challenges
Loss of Control: Poor management by the previous agency resulted in North Idaho Pavers losing access to their website and social media accounts, leading to missed opportunities and operational uncertainty.
Seasonal Revenue Fluctuations: The business experienced varying income levels, with groundwork services peaking during warmer months and snow removal driving revenue in winter.
Limited Service Awareness: Customers lacked awareness of the company’s diverse offerings, such as excavation, riprap walls, and synthetic turf solutions.
Industry Challenges
- Low Initial Visual Appeal: Services like excavation and erosion control lacked immediate aesthetic impact, making it harder to showcase their value until project completion.
- Competitive Market: Differentiating from competitors emphasizing years of experience proved challenging.
- Price-Sensitive Customers: Many clients prioritized cost over quality and sustainability, complicating efforts to promote higher-value services.
Solution
Rebuilding Digital Assets
- Secured full ownership of all digital accounts and reconstructed the website from the ground up.
- Built a scalable, secure, and future-proof digital infrastructure to support business growth.
New Website Development
- Showcased North Idaho Pavers’ comprehensive service offerings with engaging case studies, client testimonials, and in-depth service descriptions.
- Implemented SEO strategies to enhance regional visibility and attract target audiences across North Idaho.
Social Media Management (Ongoing)
- Curated engaging content highlighting project milestones, team expertise, and seasonal promotions to drive audience interaction.
- Designed targeted campaigns to connect with homeowners, developers, and eco-conscious consumers, fostering brand engagement and loyalty.
Lead Tracking Systems
- Deployed a robust CRM to streamline inquiry management and provide actionable insights into campaign performance.
Implementation Timeline
- Months 1-2: Regained control of digital platforms and successfully launched a new, optimized website.
- Months 3-4: Established a strong social media presence with visually appealing posts and behind-the-scenes content.
- Months 5-6: Integrated a CRM for efficient lead tracking and refined campaigns using data-driven insights.
- Months 7-12: Continued social media management, regular website updates, and targeted seasonal advertising campaigns.
Tools and Technologies
- Google Ads: Drove targeted traffic and boosted online visibility.
- Facebook & Instagram: Managed social media campaigns to engage diverse audiences.
- CRM: Streamlined lead tracking and optimized campaign ROI.
- SEO Tools: Enhanced website visibility and search rankings.
Results (First 3 Months)
- Digital Asset Recovery: North Idaho Pavers regained full ownership of their website and social media accounts, ensuring long-term stability and security.
- 44% Increase in Website Traffic: The redesigned website attracted a significantly higher number of visitors who engaged with services and submitted inquiries.
- Growth in Inquiries: CRM implementation resulted in consistent lead generation and improved customer follow-ups.
- Improved Social Media Engagement: Achieved a 3.5% click-through rate on social media posts, leading directly to inquiries.
- Content Interactions: Increased by 317%.
- Organic Views: Grew by 43%.
- New Followers: Rose by 228%.