North Idaho Pavers
A trusted name in construction and landscaping
North Idaho Pavers, a trusted name in construction and landscaping, faced significant challenges, including a lack of control over their digital assets and seasonal business fluctuations. Partnering with The Branding Hive Agency, they regained ownership of their website and social media accounts, built a robust digital presence, and implemented effective lead-tracking systems. These efforts resulted in a 25% increase in website traffic, a 40% growth in inquiries, and consistent engagement with customers throughout the year
ABOUT THE CLIENT
North Idaho Pavers is a family-owned business serving North Idaho with a diverse range of services, including:
- Hardscaping: Patios, driveways, retaining walls, and paver parking lots.
- Landscaping: Custom gardens, irrigation systems, and erosion control.
- Construction: Excavation, site preparation, land clearing, and boulder walls.
- Specialty Services: Riprap walls for erosion control, synthetic turf installations, and putting greens.
- Seasonal Services: Snow removal for residential and commercial clients.
Challenges
Loss of Control: Poor management by the previous agency resulted in North Idaho Pavers losing access to their website and social media accounts, leading to missed opportunities and operational uncertainty.
Seasonal Revenue Fluctuations: The business experienced varying income levels, with groundwork services peaking during warmer months and snow removal driving revenue in winter.
Limited Service Awareness: Customers lacked awareness of the company’s diverse offerings, such as excavation, riprap walls, and synthetic turf solutions.
Industry Challenges
- Low Initial Visual Appeal: Services like excavation and erosion control lacked immediate aesthetic impact, making it harder to showcase their value until project completion.
- Competitive Market: Differentiating from competitors emphasizing years of experience proved challenging.
- Price-Sensitive Customers: Many clients prioritized cost over quality and sustainability, complicating efforts to promote higher-value services.
Solution
Rebuilding Digital Assets
- Secured full ownership of all digital accounts and reconstructed the website from the ground up.
- Built a scalable, secure, and future-proof digital infrastructure to support business growth.
New Website Development
- Showcased North Idaho Pavers’ comprehensive service offerings with engaging case studies, client testimonials, and in-depth service descriptions.
- Implemented SEO strategies to enhance regional visibility and attract target audiences across North Idaho.
Social Media Management (Ongoing)
- Curated engaging content highlighting project milestones, team expertise, and seasonal promotions to drive audience interaction.
- Designed targeted campaigns to connect with homeowners, developers, and eco-conscious consumers, fostering brand engagement and loyalty.
Objectives & KPI's
- Reclaim Digital Assets: Secure ownership of all digital platforms and accounts.
- Build a Robust Online Presence: Create a professional, SEO-optimized website and active social media profiles to showcase services.
- Drive Year-Round Engagement: Leverage digital tools to reach target audiences across North Idaho consistently.
- Regain control of digital accounts within the first two months.
- Increase website traffic by 30% in the first three months.
Implementation Timeline
- Months 1-2: Regained control of digital platforms and successfully launched a new, optimized website.
- Months 3-4: Established a strong social media presence with visually appealing posts and behind-the-scenes content.
- Months 5-6: Integrated a CRM for efficient lead tracking and refined campaigns using data-driven insights.
- Months 7-12: Continued social media management, regular website updates, and targeted seasonal advertising campaigns.
Tools and Technologies
- Google Ads: Drove targeted traffic and boosted online visibility.
- Facebook & Instagram: Managed social media campaigns to engage diverse audiences.
- CRM: Streamlined lead tracking and optimized campaign ROI.
- SEO Tools: Enhanced website visibility and search rankings.
Results (First 3 Months)
- Digital Asset Recovery: North Idaho Pavers regained full ownership of their website and social media accounts, ensuring long-term stability and security.
- 44% Increase in Website Traffic: The redesigned website attracted a significantly higher number of visitors who engaged with services and submitted inquiries.
- Growth in Inquiries: CRM implementation resulted in consistent lead generation and improved customer follow-ups.
- Improved Social Media Engagement: Achieved a 3.5% click-through rate on social media posts, leading directly to inquiries.
- Content Interactions: Increased by 317%.
- Organic Views: Grew by 43%.
- New Followers: Increased by 228%.
Logos
Color Palette
Icons
Note: Live websites may differ as recent changes may reflect new goals and initiatives set forth by the company. The images displayed on this page are actual work done by The Branding Hive.