the branding hive logo black
  • Home
  • About
  • Services
    • Advertising
    • Brand Audits
    • Campaign Creation
    • Creative Development
    • Customer Relations Management
    • Marketing Strategy
    • Packaging Design
    • Photography & Video Production
    • SEO & Analytics
    • Social Media Management
    • Web Design and Management
  • Industries
    • Destination
    • Entertainment
    • Food & Beverage
    • Health, Cosmetic & Beauty
    • Manufacturing
  • Case Studies
  • Contact
✕
Categories

North Idaho Pavers

A trusted name in construction and landscaping

North Idaho Pavers, a trusted name in construction and landscaping, faced significant challenges, including a lack of control over their digital assets and seasonal business fluctuations. Partnering with The Branding Hive Agency, they regained ownership of their website and social media accounts, built a robust digital presence, and implemented effective lead-tracking systems. These efforts resulted in a 25% increase in website traffic, a 40% growth in inquiries, and consistent engagement with customers throughout the year

ABOUT THE CLIENT

North Idaho Pavers is a family-owned business serving North Idaho with a diverse range of services, including: 

  • Hardscaping: Patios, driveways, retaining walls, and paver parking lots. 
  • Landscaping: Custom gardens, irrigation systems, and erosion control. 
  • Construction: Excavation, site preparation, land clearing, and boulder walls. 
  • Specialty Services: Riprap walls for erosion control, synthetic turf installations, and putting greens. 
  • Seasonal Services: Snow removal for residential and commercial clients.

Objectives

  • Reclaim Digital Assets: Secure ownership of all digital platforms and accounts. 
  • Build a Robust Online Presence: Create a professional, SEO-optimized website and active social media profiles to showcase services. 
  • Drive Year-Round Engagement: Leverage digital tools to reach target audiences across North Idaho consistently. 

KPIs

  • Regain control of digital accounts within the first two months. 
  • Increase website traffic by 30% in the first three months.

Challenges

Loss of Control: Poor management by the previous agency resulted in North Idaho Pavers losing access to their website and social media accounts, leading to missed opportunities and operational uncertainty.

Seasonal Revenue Fluctuations: The business experienced varying income levels, with groundwork services peaking during warmer months and snow removal driving revenue in winter.

Limited Service Awareness: Customers lacked awareness of the company’s diverse offerings, such as excavation, riprap walls, and synthetic turf solutions.

Industry Challenges

  • Low Initial Visual Appeal: Services like excavation and erosion control lacked immediate aesthetic impact, making it harder to showcase their value until project completion.
  • Competitive Market: Differentiating from competitors emphasizing years of experience proved challenging.
  • Price-Sensitive Customers: Many clients prioritized cost over quality and sustainability, complicating efforts to promote higher-value services.

Solution

Rebuilding Digital Assets

  • Secured full ownership of all digital accounts and reconstructed the website from the ground up.
  • Built a scalable, secure, and future-proof digital infrastructure to support business growth.

New Website Development

  • Showcased North Idaho Pavers’ comprehensive service offerings with engaging case studies, client testimonials, and in-depth service descriptions.
  • Implemented SEO strategies to enhance regional visibility and attract target audiences across North Idaho.

Social Media Management (Ongoing)

  • Curated engaging content highlighting project milestones, team expertise, and seasonal promotions to drive audience interaction.
  • Designed targeted campaigns to connect with homeowners, developers, and eco-conscious consumers, fostering brand engagement and loyalty.

Lead Tracking Systems

  • Deployed a robust CRM to streamline inquiry management and provide actionable insights into campaign performance.

Implementation Timeline

  • Months 1-2: Regained control of digital platforms and successfully launched a new, optimized website.
  • Months 3-4: Established a strong social media presence with visually appealing posts and behind-the-scenes content.
  • Months 5-6: Integrated a CRM for efficient lead tracking and refined campaigns using data-driven insights.
  • Months 7-12: Continued social media management, regular website updates, and targeted seasonal advertising campaigns.

Tools and Technologies

  • Google Ads: Drove targeted traffic and boosted online visibility.
  • Facebook & Instagram: Managed social media campaigns to engage diverse audiences.
  • CRM: Streamlined lead tracking and optimized campaign ROI.
  • SEO Tools: Enhanced website visibility and search rankings.

Results (First 3 Months)

  • Digital Asset Recovery: North Idaho Pavers regained full ownership of their website and social media accounts, ensuring long-term stability and security.
  • 44% Increase in Website Traffic: The redesigned website attracted a significantly higher number of visitors who engaged with services and submitted inquiries.
  • Growth in Inquiries: CRM implementation resulted in consistent lead generation and improved customer follow-ups.
  • Improved Social Media Engagement: Achieved a 3.5% click-through rate on social media posts, leading directly to inquiries.
    • Content Interactions: Increased by 317%.
    • Organic Views: Grew by 43%.
    • New Followers: Rose by 228%.
Hello You’re Welcome

Brand Color

Marketing Statistics

VIEW ALL CASE STUDIES
Share

Contact

Address: 24641 Washington Ave.
Murrieta, CA 92562

Phone: (951)-412-5241

Possible Career Opportunities

Industry News

  • Facebook
  • Instagram
  • LinkedIn
  • Google

Subscribe

Copyright © 2020- The Branding Hive agency. All Rights Reserved.
Privacy Policy. Terms & Conditions.