TEMECULA CA
DISTILLERY
Small-Batched Artisan Spirits
Client Summary
For nearly 50 years, the majestic oaks, pristine vistas, and lush paddocks of Galway Downs have been intrinsic to the story and spirit of Temecula Valley Wine Country. Steeped in history, this legendary equestrian and events center has provided the backdrop for countless weddings, celebrations, and equine competitions.
In 2015, Ken Smith decided to write the next chapter in Galway Downs’ storied history. A walk through the towering sycamore and oaks that accent the property inspired a vision that led him to found a craft distillery embodying the essence, beauty, and grace of Galway Downs.
Industry
Food & Beverage
Services Offered
- Public Relations: Brand Awareness Campaigns, In-house Seasonal highlights, and vendor showcase events.
- Photography Services
- Web Design w/ eCommerce
- Lead Generation
Industry Landscape
This industry is made up of people who work in the distillation of spirits (i.e. not beer or wine). Distilling potable liquors, blending liquors, and mixing liquors with other ingredients are the three main activities of operators. These spirits are then bottled and distributed primarily to liquor wholesalers and other retail outlets.
Consumer appreciation for the quality and production processes of distilled spirits has been steadily growing for years and will continue as distillers expand their premium product lines.
Challenge:
- Domestic craft distilleries like Galway Spirits will be able to fend off import competition as consumers prefer to buy local brands. The push for a local branding strategy will be critical.
- Redesign website to convert prospects for events, increase product sales and memberships
- To take advantage of more legal drinkers, distilleries like Galway Spirits will continue to alter product mixes to enhance the selection of milder RTD options. The ability to product, promote and seek new marketing opportunities will be key.
Solution:
Website: A responsive website was an essential component of the Galway Spirit's online presence. With the growing use of the internet for information, communication, and commerce, having a website allows a distiller to reach a larger audience and engage with customers who may be unable to visit their physical location.
Automated Lead: Integrating an automated AI-powered system allows the distillery to save time and effort by streamlining the lead generation process, ensuring the accuracy of lead data, responding to new leads quickly using the automated process, and gaining valuable insights into lead behavior and preferences. These useful data insights assisted Galway Spirits in tracking lead interactions with the distillery's website, social media, and other digital channels, allowing them to determine which marketing tactics are most effective and adjust their strategies accordingly.
SNAPSHOT | WEB PERFORMANCE
