FEMEFLEX
Manufacturing Company
Client Summary
Feme Flex is a manufacturer of feminine products that are developed by and for women. Feme Flex aims to provide women and young ladies with the option of basic comfort, flexibility, and hygiene when underwear is not an option. In collaboration with a number of doctors, engineers, and manufacturers, we are creating products that provide the same comfort and protection as a regular panty liner but without the need for panties or any kind of underwear. Our Pantiless Liner products are designed to complement daily activities while keeping you comfortable before and after your period. The liners are thin, absorbent, compact, and easy to use, so you can take them with you anywhere. No matter how active you are, our top-side peel-and-stick technology is strong and won’t budge, all while being gentle on your skin
Industry
Manufacturing
Services Offered
In 2022 we offered the following services:
- New Brand ID + Guide
- Website Development & Content Support
- Search Engine Optimization
- Customer Service Management Program Integration
Note: Live websites may differ as recent changes may reflect new goals and initiatives set forth by the company. The images displayed on this page are actual work done by The Branding Hive
Industry Landscape
In western markets, the Feminine Hygiene industry is thriving. It has recently gained traction in the East, particularly in Asia. Collaboration between the government and the private sector is assisting in breaking down social and cultural taboos in the field of Feminine Hygiene. Countries such as India and Indonesia are becoming demand hotspots.
Challenge:
- Competitive Rivalry of Global Hygiene Products Market
- Customers may be attached to brand traditions or suffer from neophobia.
Solution:
Ambassador Program: The purpose of the project is to start planning for future promotional needs in order to push product sales once the product hits the market
Social Media Strategy: Create targeted content and media that will communicate brand values differences and opportunities,
Retargeting Campaigns: Customers must have at least seven interactions with a brand before they convert. The concept of the "Mere-exposure Effect" is a real psychological phenomenon that supports this notion making it effective.
Primary Mark
Color Palette
Packaging Concepts
Brand Architecture
