Eristea
Building a Sustainable Brand and Packaging from the Ground Up
Established in 2022 - Eristea, a Caribbean-based tea brand owned by Santa Margarita Tropicals, set out to establish itself as a leader in the competitive tea market. Inspired by the traditions of the Taino tribe, Eristea sought to create a brand that honored its heritage, prioritized sustainability and appealed to modern consumers. With no existing website, brand identity, or packaging, Eristea partnered with The Branding Hive to bring its vision to life while emphasizing sustainable farming and eco-friendly practices.
Challenges
Breaking Into a Saturated Market:
- The tea industry is highly competitive, requiring Eristea to stand out with a unique approach, education, and a commitment to sustainability.
Building a Sustainable Brand Identity:
- As a new company, Eristea needed to create a compelling identity that reflected its Caribbean roots and commitment to sustainable farming practices.
Packaging for Multiple Channels with Sustainability in Mind:
- Eristea required packaging solutions that catered to wholesale, direct-to-consumer shipping, and retail sales while minimizing environmental impact.
Highlighting Unique Sourcing and Sustainability:
- The brand needed to showcase its teas' quality and authenticity, sourced directly from Santa Margarita Tropicals, a farm committed to sustainable agriculture.
Solution
Brand Development: (showcase logo and elements of brand guide)
- Developed a brand identity that celebrated Eristea's Caribbean heritage while emphasizing the company's commitment to sustainable farming practices.
- Highlighted the eco-friendly sourcing methods used by Santa Margarita Tropicals, reinforcing trust and authenticity.
Eco-Friendly Packaging Design: (showcase images: wholesale, direct to consumer and retail)
- Designed packaging solutions with sustainability at the forefront, including:
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- Wholesale: Recyclable, bulk-friendly packaging that maintained brand consistency.
- Direct-to-Customer Shipping: Sturdy, compostable, or biodegradable materials for eco-conscious and easy delivery.
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- Retail: Eye-catching, sustainable packaging made from recycled materials, appealing to environmentally conscious consumers.
Website Creation and E-Commerce Setup: (showcase desktop and mobile)
- Built a user-friendly, visually engaging website highlighting Eristea's sustainability efforts and offering seamless e-commerce functionality.
- Integrated storytelling elements to educate customers about the brand's sustainable practices and Taino tribal roots.
Strategic Marketing and Pre-Planning:
- Designed a 12-month marketing strategy, including campaigns focused on the environmental benefits of Eristea's sustainable farming and packaging.
- Leveraged educational content, including videos and blog posts, to connect with eco-conscious consumers.
Social Media Management: (showcase images and the social design theme)
- Developed a targeted strategy to increase engagement, featuring product highlights, promotions, culture and opportunities.
Key Achievements
Successful Sustainable Brand Launch:
- Introduced Eristea as a Caribbean-based tea brand that celebrates its heritage and leads with sustainability as a core value.
Eco-Friendly Packaging Solutions:
- Delivered versatile and sustainable packaging that met the needs of wholesale, retail, and direct-to-consumer channels, reducing environmental impact.
Increased Audience Engagement:
- Connected with eco-conscious consumers by emphasizing Eristea's commitment to sustainable farming and eco-friendly practices.
Client Testimonial:
- "Partnering with The Branding Hive has transformed how we showcase our products and share our story. Their expertly crafted marketing strategy has helped us grow our business and provided invaluable guidance through a comprehensive 12-month pre-planning process."