THE FARM TO
PLATE EXPERIENCE
IT'S ALL ABOUT EATING CLEAN
Client Summary
Launched in 2010, we worked with E.A.T Marketplace & Eatery since they opened their first location. Serving as the brand management team, and driving marketing and communications platforms, The Branding Hive helped establish E.A.T Marketplace as a leader in the space of organic food within our valley.
We built long-term strategies to leverage the marketplace & eatery as well as support their sub-brand campaigns.
Industry
Food & Beverage
Services Offered
- Public Relations: Brand Awareness Campaigns, eatery seasonal highlights, and vendor showcase events.
- Video and Photography Services
- Web Design w/ eCommerce
- Food Packaging
The Process
- Discovery
- Research
- Brand Awareness Campaigns
- Redevelop Website: General needs, & shopping cart
- Redesign all marketing materials
- Maintain Social presence
Organic Food Trends
Organic food trends show that organic foods are gaining in popularity. People are becoming more aware of their organic food choices, and organic, which was long considered a specialist phrase, has become much more common. According to one survey, 41% of parents are buying more organic foods now than they were a year ago. More than half of individuals say they prefer organic food to conventional food, according to a large survey.
Organics are here to stay, which is important for business owners to understand. According to new data, once a consumer switches to organic, they rarely switch back to conventional, even when money is tight.
- Organic Trade Association, United States, 2017.
Challenge:
- Upgrade the current brand mark to be flexible across all social and traditional mediums
- Create Collateral Materials to communicate organic initiatives, and farm communities that supply produce and goods
- Develop a website on a platform of which staff can maintain weekly events and shopping cart updates.
Results:
The eatery was able to launch its brand awareness campaign immediately after it completed the build-out of their new and expanded location.
Sub-brand campaigns provide additional revenue resources and brand awareness opportunities for the restaurant. Ongoing media and visual production increased social followers, and increase workshop attendants by 50%. Food Packaging concepts promoted the vision and story behind the organic brand, which increased vendor partnerships.
GENERAL BRAND AWARENESS VIDEO In 2013 we created a Brand Awareness Video to assist with building brand recognition as one of the first Organic Restaurants in Southwest California. The video was used as part of their retargeting efforts, investor campaigns, and social media.
CROWDFUNDING VIDEO
A good crowdfunding video can be your finest salesperson and help you raise more money for your campaign. They can deliver the ideal pitch every time helping others to make purchasing decisions.
In the case of EAT Marketplace, there is a growing need for healthy food options. Food that is good, clean, and fair is for everyone, not just those with a lot of money, and E.A.T. works to make good food accessible.