Egghead Soques ®
Revitalizing a Classic Headwear Brand
Egghead Soques®, a leading fashion headwear manufacturing company in New York, specializes in creating innovative, stylish, and functional headwear for medical, sports, urban, and activewear markets. They approached The Branding Hive to design a website that would effectively showcase their products, target a diverse audience, and support business growth.
Project Objectives:
- Develop a visually engaging website to highlight Egghead Soques' unique product offerings.
- Enhance brand storytelling to connect with various customer segments.
- Integrate e-commerce capabilities to streamline and assist with online sales.
About the Client:
Egghead Soques focuses on creating high-performance headwear as accessories for niche markets, combining functionality and style. Their products cater to medical professionals, athletes, urban fashion enthusiasts, and activewear users.
Challenges Faced:
- Limited digital presence to showcase product versatility.
- Difficulty in appealing to distinct target audiences with varying needs.
- A lack of streamlined e-commerce functionality.
Goals for the Website:
- Build a website that effectively represents the brand and its unique value proposition.
- Create a seamless user experience for customers exploring products across multiple categories.
- Support storytelling with visuals and content that connect emotionally with the audience.
Challenges
Specific Issues & Constraints:
- Audience Diversity: Balancing messaging and design to appeal to medical, sports, urban, and activewear audiences.
- Technical Requirements: Implementing a robust e-commerce platform with custom product categorization and filtering features.
- Branding Consistency: Translating Egghead Soques' brand identity into a cohesive digital experience.
- A limited timeline to complete the project in time for a significant product launch.
- Ensuring the website was mobile-friendly, given the increasing trend of mobile e-commerce.
Approach and Strategy
Research and Discovery:
- Conducted audience analysis to understand the preferences and behaviors of target demographics.
- Analyzed competitors to identify gaps and opportunities in the market.
Design Principles and Strategies:
- Developed a clean, modern design with bold visuals to appeal to activewear and urban fashion enthusiasts.
- Used user-friendly navigation for medical professionals and sports audiences seeking functionality.
Key Features and Functionalities:
- Dynamic product filtering based on category and use case.
- Seamless integration of storytelling elements with product pages.
- Mobile-first design for optimal performance across devices.
Design and Development
Design Process:
- Created wireframes and prototypes to map user journeys.
- Conducted iterative testing to refine usability and design elements.
Technology Stack:
- Used WordPress for content management.
- Integrated e-commerce functionality.
- Leveraged responsive design tools for mobile optimization.
UX/UI Notables:
- High-contrast color schemes for better visibility.
- Intuitive navigation and streamlined checkout process.
Solution Implementation
Key Design Features:
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- Dedicated sections for medical, sports, urban, and activewear audiences.
- Highlighted real-life use cases to connect with customers emotionally.
- High-quality product photography and lifestyle imagery.
E-Commerce Functionality:
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- Product filtering by use case, material, and color.
- Wishlist and quick view options for more effortless shopping experiences.
Branding and Storytelling:
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- Incorporated the brand's mission to create headwear that merges style with functionality.
- Showcased testimonials from diverse user groups.
Results
Outcomes Achieved:
- Increase in Website Traffic: Achieved a 45% increase in site visits within the first month post-launch.
- Boost in User Engagement: Average session duration increased by 32%, with users exploring multiple categories.
- E-Commerce Success: Online sales grew by 25%, with strong performance in the sports and urban segments.
Metrics Supporting Success:
- The bounce rate decreased by 20% due to improved navigation.
- Mobile traffic accounted for 60% of visitors, validating the mobile-first design.
Color Palette
Icons
Note: Live websites may differ as recent changes may reflect new goals and initiatives set forth by the company. The images displayed on this page are actual work done by The Branding Hive.