THE GLUESMITH
Manufacturing
Client Summary
Founded in 1998, The GlueSmith is a United States Adhesive Manufacturing company, based in Southern California. Their adhesives have been used in a variety of industries, including automobiles, furniture, Hobby Crafts, HVAC Manufacturing, Construction Materials, Packaging, door and window assembly, the attachment of fabric to the seats, and even the vehicle's acrylic protection.
Industry
Manufacturing
Craftman & Automotive
Services Offered
We offered the following services:
- New Brand ID + Guide
- Website Development & Content Support
- Search Engine Optimization
- Customer Service Management Program Integration
Note: Live websites may differ as recent changes may reflect new goals and initiatives set forth by the company. The images displayed on this page are actual work done by The Branding Hive
Industry Landscape
Adhesives, glues, and caulking compounds are manufactured by the Adhesive Manufacturing industry. Adhesives are materials that are initially fluid or semifluid but solidify when placed between two opposing solid materials. They adhere to the surfaces to which they are applied, preventing joint movement.
Challenge:
- Increase product appeal
- Competitive Rivalry of Global Adhesive Products Market
- Customers may be attached to brand traditions or suffer from neophobia.
Solution:
Undergo a brand refresh with low risk: Businesses must ensure that their brands reflect the current market as they grow and change.
Retargeting Campaigns: Customers must have at least seven interactions with a brand before they trust your product and convert.
Primary Mark
Color Palette
Logo
