THE VALLEY OF
INNOVATION

Five Cities | One Region

Client Summary

Founded in 1991. The Economic Development Coalition, formerly known as the Economic Development Corporation of Southern California is one of the biggest EDC organizations in Southern California. The organization encompasses five cities within its region. These cities include Menifee, Murrieta, Lake Elsinore, Temecula, and Wildomar. The purpose of the organization is to drive economic growth.

The Economic Development Coalition executives decided to change the way its region thinks about the organization by making adjustments to the organization's name, and presenting a new brand mark.

Industry

Government

Services Offered

Combine the overall message in relation to the focus on economic growth within the five cities
Create a unique identity that communicates the power of the brand on a local and global platform

Industry Landscape

An economic development corporation is a non-profit organization whose goal is to encourage economic growth in a specified geographic area. The purpose of these organizations is to help firms in their particular geographic areas get started, prosper, and grow, hence contributing to economic progress.

Challenge:

Design a brand ID in alignment with the vision of the organization and its mission.

The organization's new Executive Director proposed to change the word "corporation" to "coalition," with the purpose of bringing the region's five cities together to improve the Valley's presence and to increase local collaboration.

Support marketing efforts to ensure that public and private sector partners' interests are aligned with the goals of the organization and the needs of the region.

Solution:

After exploring many variations of the idea of globes, landmasses, and typography, The Branding Hive created a symbol that was round, quirky, and direct. The symbol is clean, and simple and translates well across digital and traditional mediums. The letters "e", "d", and "c" are encapsulated within each other to emulate global cohesion. This vision was brought on by past director Doug Mcallister and lives on today.

RESULTS:

The new brand mark reflects the organization's global & local initiatives of collaborating businesses and opportunities for the benefit of boosting its local economy.

DATA | 300%

Within the first four months of its brand mark launch, the Economic Development Coalition experienced a 20% increase in membership, and the number of monthly unique site visitors grew by 300% in the first eight months.