Nehemiah Charitable Fund
A trusted name in construction and landscaping
Nehemiah Charitable Fund is a nonprofit organization that provides crucial resources and support to individuals and families in need. Through its various initiatives, the fund focuses on education, workforce development, housing, and social services. Rooted in a mission of empowerment and community upliftment, Nehemiah Charitable Fund is committed to creating pathways to a brighter future for underserved populations. The organization strives to foster hope and transformation in the communities it serves.
The Challenge
The Nehemiah Charitable Fund's previous website lacked responsiveness, intuitive navigation, and key functionalities. The organization struggled to efficiently post events, manage correspondence, and process online orders, which hindered its ability to serve the community effectively.
The Solution
The Branding Hive rebuilt the nonprofit’s website using a user-focused approach. Key deliverables included a responsive design, integration of tools for event management, e-commerce capabilities, and streamlined correspondence features, all within a WordPress platform.
Challenges
Loss of Control: Poor management by the previous agency resulted in North Idaho Pavers losing access to their website and social media accounts, leading to missed opportunities and operational uncertainty.
Seasonal Revenue Fluctuations: The business experienced varying income levels, with groundwork services peaking during warmer months and snow removal driving revenue in winter.
Limited Service Awareness: Customers lacked awareness of the company’s diverse offerings, such as excavation, riprap walls, and synthetic turf solutions.
Industry Challenges
- Low Initial Visual Appeal: Services like excavation and erosion control lacked immediate aesthetic impact, making it harder to showcase their value until project completion.
- Competitive Market: Differentiating from competitors emphasizing years of experience proved challenging.
- Price-Sensitive Customers: Many clients prioritized cost over quality and sustainability, complicating efforts to promote higher-value services.
Deliverables:
-
- Responsive Website Design
- A mobile-friendly, responsive layout ensures seamless access across devices.
- Improved navigation enhances the user journey for visitors.
- Event Management Integration
- Calendar and event tools allow easy posting and updates.
- Events can now be promoted and managed directly through the site.
- E-commerce Functionality
- Online ordering system for donations and merchandise was introduced.
- Secure payment processing ensures donor trust.
- CRM and Correspondence Tools
- Integration of a CRM allows the organization to collect and track inquiries.
- Contact forms enable streamlined communication with stakeholders.
- SEO Optimization
- Optimizing the site improved searchability.
- In the first three months, the average Google position was 8.2.
- Responsive Website Design
Results
- Increased Engagement: The new site facilitates event attendance and increased online donations.
- Enhanced Efficiency: Staff can now manage updates independently using WordPress tutorials provided during the project.
- Improved Outreach: SEO efforts boosted website traffic with a notable rise in new visitors.
- Streamlined Operations: The consolidated platform reduced the time spent managing correspondence.
Learnings and Best Practices
- Discovery Phase is Key: Conducting a detailed audit ensured the final product aligned with organizational goals.
- Focus on Usability: Prioritizing user experience improved engagement and operational efficiency.
- Scalability is Essential: The integration of scalable tools like HubSpot CRM and WordPress ensures the website grows with the organization.